DESIGNER
DESIGN PROJECTS
VASE
CREATIVE DIRECTION
BRANDING, INTERIOR & PRODUCT DESIGN
VASE was a life-style brand featuring LED sneakers as its main product. The goal of the brand was to encourage people to be self-confident in their individual styles by engaging with the fun, artistic, and exciting VASE content, products and experiences. Its main store was a remodeled truck that functioned as a showroom, gallery, and pop-up store for VASE and collaborators.
As one of the first pop-up trucks in Miami, VASE was invited to set up shop at the Faena Bazaar, Uber Rider’s Lounge at Ultra Music Festival and other locations of Miami’s culture and arts scene.
VASE is featured in the Miami New Times & the Miami Herald and Victoria Sain is also featured as a co-founder of the brand in the New York Weekly & The American Reporter.
ALIMENTOS MERU
BRANDING & PACKAGING DESIGN
In 2012 Victoria was invited to actively participate in the creation of a new brand called Alimentos Merú, which would debut with its first flagship product "Sal Merú" to be distributed nationwide in Venezuela. The challenge was to create the corporate branding and the packaging design for its new line of Sea Salt. Ten years later, the brand is widely sold and recognized nationally and internationally.
In the last decade, since the company started to use the new branding and packaging designed by Victoria Sain, Alimentos Meru has been able to sell over four million units. The product and its eye-catching packaging created by Victoria is easily recognized by consumers as a very high quality and desirable product.
CREAM TO CREAM
PACKAGING & TRADE FAIRS STAND DESIGN
FARMA ORIENTE
BRANDING & COMMERCIAL INTERIOR DESIGN
At the end of 2020, the idea of creating a chain of affordable, low cost medications pharmacy was born, in order to reach the most vulnerable sectors of the country directly affected by the COVID-19 pandemic. Victoria Sain is hired from the conception of the project to develop the image of the brand and of the new branches of the pharmacy chain.
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Since January 2021, when the first branch was opened in a remodeled container located in an area with high pedestrian traffic, the growth of the brand was exponential, giving Victoria the opportunity to design five more branches in ten months.
This is how she manages to be a key player in many aspects of the growth of the brand, taking charge of designing also the elements that gave employees a sense of belonging such as uniforms according to each job position and corporate stationery.
